At various times, the writers on "Late Night (Show) with David Letterman" had jokey contests for catchphrases ("they pelted us with rocks and garbage") or slogans (such as one for New York City, which was on the infamous episode in which Drew Barrymore flashed Dave). However, I think they nailed it way back in the early '80s with this gem, "Watch It, Pal." I realize they're playing off NBC's "Be There" slogan, and it's meant to get people to tune in. But Paul Shaffer's catchy ditty makes me wish there was a terrible detective show out there that had them telling crooks, "watch it, pal."
No comments:
Post a Comment